Hire Matt

Hello, my name’s Matt.

I’m a full-stack marketer from Chicago designing emails, making responsive websites, and trying out new ideas.

Every email should have a purpose.

Lately, I've been building and sending emails at MMI. While working with the creative and sales support departments, I have seen the huge impact email can have as a marketing channel.

My experience across all areas of the campaign process has shown me the technical opportunities and importance of data-informed decisions to make an email stand out in the inbox. Creating case studies that measure both the email response rates and retargeting results gave clients the whole story of qualified customer acquisition. Collaborating with local and national advertisers, my list segmentation recommendations have identified high-value prospects. I have worked with ESP vendors and am familiar with large-scale deployments, deliverability troubleshooting, and IP health.

Previously, I did work for startups and small businesses like space519, Azadi, Cloudbot, and Square. In 2013, I organized a TEDx university event. I’m particularly interested in fast-paced companies that are eager to experiment with email, avid about data, and wants to build a relationship with their audience.

Over the last three years as an email marketer, I have lead teams to design and deploy hundreds of email campaigns, created responsive module email templates to decrease development time, optimized emails to drive higher returns, and built house lists from scratch. In my free time, I contribute to open source projects on Assembly.

Skills

I’m an experienced and passionate full-stack email marketer with a social media background.
My goal is to send the kind of email I would want to receive, one campaign at a time.

Email Marketing

Harvesting email addresses using permission marketing. Drive customer engagement and reconnect with customers using email. Able to manage and segment lists over time.

Social Media

Understand how to create a community and drive engagement around the biggest social networks. Know how to connect with influential people in these networks.

SEO

Understanding of how to drive traffic to your site via targeted keywords, link building and on page optimizations.

HTML/CSS

Willing to get my hands dirty will code. Able to iterate quicker without distracting the development team.

Paid Advertising

Understand Google Adwords, Facebook Ads, and other content networks. Able to write copy and generate media assets for the ads and test their performance over time.

A/B Testing

Iterating towards optimal solutions by tweaking headlines, keywords, layout, offering, colors, and whatever else you can think of to increase the performance of key metrics.

Work experience

Specialties: Email Marketing, Social Media Marketing, Entrepreneurship, Business Development, WordPress, Photoshop, Blogging, Marketing Strategy, Web Analytics, and Project Management.

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